From Coachella to the F1 Grand Prix, How Heineken 0.0 Won the Race for Non-Alc ‘Coolness’

Aug 8, 2025 - 10:01
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From Coachella to the F1 Grand Prix, How Heineken 0.0 Won the Race for Non-Alc ‘Coolness’
Five years ago, ordering a non-alcoholic beer at a music festival would've raised eyebrows. Today, it might just be the coolest move at the bar — and Heineken is a big part of the reason why

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