Professional Tips For How to Reduce Ad Spend in PPC

Reducing ad spend in PPC while maintaining effectiveness requires a strategic approach. Here are some key tactics:

1. Negative Keywords:

Regularly review and add irrelevant or underperforming keywords to your negative keyword list to avoid wasting money on non-converting traffic.

2. Keyword Optimization:

Focus on high-converting, relevant keywords and cut out low-performing ones. Use phrase and exact match keywords to narrow your targeting.

3. Bid Adjustments:

Lower bids for underperforming keywords or placements. You can also reduce bids for less important times of day, regions, or devices.

4. Pause Low-Performing Campaigns:

Identify campaigns or ad groups with high spend but low returns, and pause or optimize them.

5. Use Budget Caps:

Set a daily or monthly budget limit to control overall spend.

6. Optimize Ad Copy:

Test and refine ad copy to improve click-through rates (CTR) and reduce wasted clicks.

7. Leverage Auto Campaigns:

Use them to harvest new keywords, but manage them carefully to prevent overspending.